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eContrack Sales & Marketing
maintains a comprehensive register of companies. It records
the basic details of each company (address, phone numbers,
web site etc) and allows companies to be categorised for reporting
and selection purposes. The system also provides links to
any projects and sales opportunities with which the company
has an involvement, including details of any quotes that may
have been submitted.
You can also categorise companies to provide different
views of the same organisation (i.e. you can have different
perspectives within your own organisation). This categorization
can be used to drive prospecting, marketing initiatives and
mailshots.
The system can collate performance data collected on
each company as a part of client/competitor/supplier assessment.
The analysis and reporting of this performance data allows
an individual company's performance to be measured over time,
compared against its own previous performance, with its peer
group and against performance targets as well as against external
benchmark data as appropriate.
eContrack Sales & Marketing provides the means to combine
client and supplier performance data to form a robust basis
for choosing your strategic partners.
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